NOTE: the original version of this post was published in the fall of 2014. As we approach the four year anniversary of Content Warfare, I’ve added insights looking back at the experience. Most notably all the mistakes I made. I never wanted to be a writer. It wasn’t till my early 20’s that my desire […]
Why life really is a journey and not a destination.
I’ve been a Dad for seven days. An incomparable, indescribable human experience. I do not possess the poetic gift to adequately paint a picture of the moment my son was placed in my arms. If you’re a parent. You know. If you’re not a parent. I wouldn’t be able to describe the feeling, even if my […]
Why the Weaponization of Trust will destroy your business and how to avoid falling into this seductive trap. There is a troubling methodology trolling the marketing function today, threatening the core relationship between business and customer: Weaponized Trust. In an effort to capture value from an ever increasingly real-time, short-form, social media driven marketplace, we’ve begun […]